Edward Klypak
Objective
A financial advisor needed a unified brand that shows personality to help stand out in a crowded industry.
About the project
The client came to me with a common problem small businesses have. After years of multiple printing companies create different variations of his name on print and promo products, he wanted a brand identity that remained consistent. After sitting down and talking with him, I helped to identify what was important as a small business owner as well as how he wanted to be perceived by clients and colleagues (a wolf, the leader of the pack).
Initial sketches of icon design.
Design Challenges
The client wanted to explore iconography of a wolf pack or world globe. I was able to present a couple early concepts incorporating these themes but cautioned that multiple elements would be counter to creating a functional and iconic logo.
(The client was ultimately in agreement with this direction.)
Iconography
The client gravitated towards the mythology of the alpha wolf protecting it’s family—always looking out in the best interest of the team.
A symbol of trust, the shield representing safety and security, helping to balance the wolf symbol and serve as a secondary icon.
On application
The result is a bold yet timeless logo suite that will be able to grow with the company.
Testimonial
“Working with Brian was a great experience. He really took the time to understand my business and what I needed to stand out in a competitive industry.”
—Edward Klypak