RGD CREATIVE DIRECTIONS
Textural, nostalgic travel with a splash of Wes Anderson, this collaborative project took me on a typographic road trip. For a Registered Graphic Designers (RGD) annual conference turned digital due to the global pandemic, the creative is road trip put through a digital lens. Hopefully the creative released some feelings of having been cooped up indoors while simultaneously yearning to get out and explore.
CREDITS
Creative Direction/Design: Kaitlin Wharton/Studio Millie
SCOPE
—Art Direction
HELPING TO GIVE A SENSE OF NOSTALGIA WHILE THE EVENT MOVED DIGITALLY, VISUAL IDENTITY TAKES INSPIRATION FROM SOFT, VINTAGE AMERICANA ROADMAPS.
(Hello, @accidentallywesanderson 👋)
SHIFTING THE CONFERENCE VIRTUALLY WAS A SUCCESS IN ATTENDEES, OFFERING FAR GREATER ACCESSIBILITY
THE CLIENT WAS EXCITED ABOUT THE BRANDING FOR THE CONFERENCE AND WAS SUCCESSFUL, BEING THEIR FIRST FULL CONFERENCE ONLINE
My hope is to see conferences continue post-pandemic to offer some, if not all, of their content virtually.
